Stoic responds to outdoor trend with first camping collection
American outdoor apparel and gear brand Stoic is taking its first step into camping with a collection of tents, sleeping bags and other camping equipment.
The brand said the debut collection is a response to “outdoor recreation surging across the country”.
”Customers are continuing to venture out in new ways, turning to the outdoors to spend quality time with their friends and families," said chief product officer Michael Tressler. The collection, he said, was designed to reach both avid and aspiring outdoor enthusiasts with an accessible price point to encourage continued participation throughout the year.
Stoic is owned by Backcountry, a Utah-based online retailer of outdoor gear and apparel.