New triathlon and cycling brand launches from Philadelphia
A new multi-sport company focused on performance apparel for triathlon and cycling has launched under the name Varlo.
Based in Philadelphia, the brand has been in development since 2018, under the leadership of chief officer Soj Jibowu. Offerings include men's and women's cycling and triathlon garments priced from $90 to $280, with custom services and accessories.
"We are creating something incredibly unique and special. I'm thrilled for what we have to share and offer athletes from all backgrounds," said Mr Jibowu. "We are rooted in three guiding principles: exceptional quality, responsiveness and team mindset. Our commitment is to empower all athletes to conquer the goals of tomorrow."
The company is set to expand production with additional lines in the Spring of 2021.
