Swiss ski boot brand hires ‘industry authority’ to lead digital fitting service
Ski boot brand Dahu has asked industry veteran Dano Bruno to lead up a new initiative called the Corsair Fit Experience. Chief executive of the Swiss brand, Clark Gundlach, said Mr Bruno’s status as an industry authority was “indisputable”; he said Dano Bruno had built ski boots for “the world’s most accomplished athletes”.
Dahu launched the Corsair Fit Experience in October. It’s a complimentary service that the Swiss brand has decided to make available to online shoppers, connecting them to a consultant who will use digital technology to help them choose the best fit and flex for the ski boots they buy.
Mr Bruno said he was looking forward to bringing this service to ski-boot buyers. “I have built my career around the biomechanics of the foot,” he said, “and watched as ski companies failed to think outside the box.”
