Campaign launches to celebrate 30 years of Polartec
Performance textiles developer Polartec has launched a new campaign to celebrate the thirtieth anniversary of the brand’s foundation. It is calling the campaign ‘Peaking Since 91’.
It will use the campaign to highlight milestones of what it has called “an extensive history of fabric innovation”, that includes “category-creating inventions that have empowered millions of passionate outdoor enthusiasts”.
Developments from the past four decades that will feature will include PolarFleece, invented in the years leading up to the launch of the brand, when the company was called Malden Mills.
On making the announcement, company president, Steve Layton, said: “The history of Polartec is one of transformation, from a traditional mill into a performance textile innovator. We’re excited to tell this story of how collaboration with our business partners resulted in iconic fabrics and garments that changed what we wear when we go outside.”
As part of the campaign, the brand is running a competition, asking outdoor enthusiasts to submit photographs of themselves, their friends and family members wearing Polartec-made garments on their outdoor adventures. Entrants will have the chance to win limited-edition Polartec products.
In Europe Italian designer, Leo Colacicco, the force behind fashion-brand LC23, has made two exclusive pieces for the competition winners. There is a fleece jacket called the LC23 X Polartec Peaking Since 91. A final grand prize comprises two LC23 X Polartec Peaking Since 91 armchairs made of the offcuts from the limited-edition fleece.
In North America, entrants have a chance to win garments from partner brands and grand prizes that include VIP ticket packages to music festivals including the High Sierra Music Festival, LOCKN’, Northwest String Summit, and Summer Camp Music Festival.
