Erem eyes growth with four appointments
US footwear brand Erem has been on a hiring spree to support the company’s growth.
The desert boot brand was launched last November by father-and-son team Noah and Eric Schwartz.
Launching with Biocircular desert hiking boots, Erem’s Xerocole collection uses only materials with “proven paths back to nature”; the company also incentivizes customers to return products to be repaired or restreamed into new uses.
“As a fourth-generation bootmaker, I absolutely insist that there is a different way to do things,” Noah Swartz told sister publication World Footwear. “The scale of the issues facing us requires a new paradigm and a new model; Erem believes that Biocircular, which we’ve already achieved, can be this model.”
Erem’s new hires are: Sofia DeWolfe as digital marketing manager. She was previously marketing manager at Chums, an outdoor accessories maker.
Jeff LaBonte has taken the senior marketing manager role, previously working at Vail Resorts, Eagle Creek and JanSport.
Nick Wheeler has been named director of growth marketing, having been hired from Quirk Auto Dealers.
Finally, Emily Macon has been appointed marketing coordinator after working as an adventure guide for REI and in events for Deckers brands.
“The initial reaction to our products has been incredibly positive and it quickly became clear we needed to scale up our team,” added Noah Swartz. “We’re excited to bring on talent for newly created positions in order to bolster our business platform and augment our brand team.”
