Kílian Jornet and Camper launch new outdoor brand
Footwear brand Camper is launching a new sports footwear, clothing and accessories in partnership with mountaineer and trail runner Kílian Jornet.
A first collection from the new brand, NNormal, will launch in Europe and North America in autumn 2022, consisting of shoes, apparel and accessories for trail running and hiking.
All of the products were designed in Mallorca, where Camper is based, and tested in Norway, where Kílian Jornet, who is originally from Catalonia, is now based.
Mr Jornet, a dominant force in ski mountaineering and trail running over the last 15 years, winning all major championships and races across the globe, will wear NNormal shoes and kit to compete during this year’s race season.
He said he and Camper quickly found themselves in agreement that “there is a means of changing our way of thinking and acting in relation to our environment and the outdoor activities we take part in”. He added that this would mean being “very honest” about how NNormal products are made.
“It will require total transparency on our part,” Kílian Jornet explained, “and developing products that are long-lasting. We want to have the smallest impact on the environment that we can. We want to avoid over-consumption. For this reason, we will put a lot of work into our material choices and explore new designs. It’s a long and difficult path but that’s what motivates me and the whole team as we launch this project.”
Camper chief executive, Miguel Fluxà, a representative of the fourth generation of the Fluxà family to run the company, said: “Building a new brand is always a very exciting adventure, although we are aware of the challenges involved.”
He said NNormal products would combine performance with personal responsibility and added that this “strongly resonates with our DNA”. He explained that Kílian Jornet had brought strong product development expertise to the NNormal project, plus a “unique vision of the outdoor world” to complement Camper’s innovation, shoemaking and design know-how.
Image: Jaime de Diego.
