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Norwegian authorities rule Higg-based marketing claims ‘misleading’

20/06/2022
Norwegian authorities rule Higg-based marketing claims ‘misleading’

The Norwegian Consumer Authority (NCA) has concluded an investigation into sustainability claims from outdoor brand Norrøna. Its conclusion is that environmental claims Norrøna makes for some garments, based on data from the Higg Materials Sustainability Index (MSI), are misleading for consumers.

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