Growth for Le Coq Sportif
Airesis, the investment company that owns sports brand Le Coq Sportif, has reported revenues of €64.75 million for the first six months of 2022. This figure represents growth of 21.6% compared to the same months last year.
It said Le Coq Sportif had benefited from a high level of visibility at the 2022 Winter Olympics in Beijing. It said eight out of ten people in the brand’s home market, France, watched some coverage of the games.
It also said strategies the company had put in place before the covid-19 pandemic were bearing fruit now.