‘Long-lasting’ is the theme for Tangiers exhibition
Morocco’s national textile and clothing industry association, AMITH, is preparing to host its Maroc in Mode (MIM) exhibition for the nineteenth time.
The next edition of the event will take place in Tangiers from December 14-17.
AMITH has chosen the Arabic word ‘Dayem’ as the theme for the event this time. The word means ‘long-lasting’. The association has said it chose this theme because it wants to present Morocco’s textile industry as one that has a long tradition and a rich savoir-faire, while also being well placed to meet the needs of future generations.