Trade association Outdoor Sports Valley (OSV), which seeks to build closer co-operation among companies working in the outdoor industry in France, has named Céline Brunel, as its new executive director.

This appointment, an internal promotion, comes after Ms Brunel worked successfully as a promoter of entrepreneurship among OSV brands for four years, followed by a six-year stint heading up its efforts to help outdoor companies build corporate social responsibility platforms. 

After accepting her new position, Céline Brunel said: “The companies that will distinguish themselves in future are the ones that are already conscious that changes, for example in our economic model and our attitude towards growth, are inevitable.”

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