India-based producer of pigments for plastics, coatings and other applications, Sudarshan Chemical Industries, has signed an agreement with BASF for distribution of its products in European markets.

BTC Europe, BASF’S European distribution organisation, will offer Sudarshan Chemical’s high-performance organic and inorganic pigments and its effect pigments in Europe.

The deal, according to BTC, will strengthen its competitive advantage in the pigments market.

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