Distribution deal for Berghaus in Poland
Outdoor brand Berghaus has set up a new distribution partnership in Poland. Starting immediately, local group Sportimpex will be the brand’s sales agent for the country.
Berghaus said that, following recent strong growth in Europe, this announcement represented a step in its strategy to build up business “in key international markets”.
Based in Czlekówka, 40 kilometres from Warsaw, Sportimpex is a well-established distributor of products from a number of other outdoor brands, Berghaus will be the first brand that it will represent as a sales agent. Poland has an outdoor market with an annual value of around €150 million and is one of the fasting growing territories in Europe.
Sportimpex will target the specialist outdoor retail sector and promote Berghaus’ mountain heritage, including the recently launched Extrem technical climbing collection.
Polish climber Piotr Krzyzowski (pictured) will be an ambassador for the brand. In summer 2022, he was successful in achieving back-to-back climbs of 8,000-metre mountains Broad Peak and K2 during one expedition, without using supplementary oxygen.
