Big-name takes the design reins at Under Armour
Athletic brand Under Armour has announced fashion industry veteran John Varvatos as its new chief design officer.
The designer, who became famous for his work in the 1990s with Calvin Klein and Ralph Lauren, began working with Under Armour as a consultant earlier this year. He will now lead “the creative design direction” of the company, overseeing the work of the design studios Under Armour runs in New York, Baltimore and Portland.
“We are thrilled to welcome John into the Under Armour family,” said chief executive, Stephanie Linnartz. “His track record and 30-year career speaks for itself. John will work in partnership with our product team to bring apparel, footwear and accessories from concept to commercialisation, blending performance and style.”
The designer called Under Armour an iconic brand and said he could not wait “to unveil the next chapter in its incredible story”.
