Retail deal for OrganoClick water repellency products
Provider of sustainable water repellency technology OrganoClick has signed an agreement with Burdock Outdoor Group to make its OrganoTex products available in the group’s 170 stores.
Burdock is the parent group of three retail chains, Jaktia, Interjakt and Interfiske, which sell clothing and gear for enthusiasts of outdoor pursuits, sports fishing and hunting. It has stores across the Nordic countries.
OrganoClick said the new agreement would help it reach a broad audience in a new customer category. Sales manager, Susanne Karlsson, said there was a clear trend for people to take good care of their clothing to help make sure it lasts a long time.
She said Burdock customers would now have easy access to OrganoTex products that would extend the life of the garments they invest in.
