Outdoor brand Icebreaker, now part of the VF group, has appointed Nick Barber as its new global product lead.

He joins from Puma, where he spent a year as head of design for the brand’s Sportstyle collections, but he worked at VF Group before that, including as vice-president of apparel and accessories at Timberland.

On joining Icebreaker at the start of August, Mr Barber expressed admiration for the brand’s New Zealand roots and heritage of harnessing the inherent properties of merino wool and using the fibre to equip athletes with “unparalleled comfort”.

He added: “I am excited to be joining a brand that has always been authentically committed to pushing the boundaries of natural performance apparel.”

Share this story: