Sportswear retailer targets Middle East with Baghdad opening
Sports retailer Go Sport is launching in Iraq as part of a broader growth strategy, following its acquisition by Qatari conglomerate Al Mana in April 2023.
The new GO Sport store in the heart of Baghdad will offer a wide range of apparel, footwear and accessories across various sports categories including running, training, football, swimming, rackets and lifestyle.
Tom Foley, CEO of Go Sport, said: "Our commitment to authenticity and performance-driven products aligns perfectly with the growing demand for quality sports goods in this dynamic market. This new expansion in Baghdad is just the beginning of our journey in Iraq, and we look forward to expanding our presence further."
The Al Mana deal includes the development of a minimum of 23 GO Sport stores and 17 Courir stores in the countries across the Middle East. The group has now established nine stores across Qatar, the UAE and Oman.
