Four-year football agreement between Hummel and Greenland
Sports brand Hummel has entered into a new four-year partnership with the football association of Greenland.
Hummel will begin its work to design kit for Greenland’s national teams with immediate effect and aims to begin presenting new shirts before the end of this year.
Chief executive, Lars Stentebjerg, said the brand would incorporate elements celebrating Greenland’s cultural heritage and identity into its designs.
He commented: “We have always had a penchant for supporting lesser-known and unique sports teams and the Greenland Football Association is a perfect example. Greenland is an important part of our Danish Commonwealth, but stands just as much as a strong and independent culture, which we want to celebrate and cultivate through our partnership.”
This development comes at an exciting time for football in Greenland; it has officially applied to become a member of CONCACAF, the Confederation of North, Central America and Caribbean Association Football. If its bid is successful, it will begin competing in the qualifying stages of top-tier international football competitions.
