Preliminary results for 2024 that adidas has published suggest the sports group will have full-year revenues of €23.7 billion. This would mean growth of 12% year on year. It will confirm its results for last year on March 5.

On announcing the preliminary figures, chief executive, Bjørn Gulden, said: “We feel good about the future and we see potential to increase our market share in all markets. There is a lot of macroeconomic uncertainty right now, but we have the goal to grow.”

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