Japan-based sports company Mizuno has added footballer João Félix to its list of brand ambassadors. 

The company announced its agreement with the Portuguese attacking midfielder immediately after João Félix had joined AC Milan at the end of the European winter transfer window.

Mizuno said that this partnership would play “a strategic role in building the future of Mizuno football”. It said the player would contribute to the development of performance football boots at the company. It will also use his feedback for future product development.

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