Shein sets sights on performancewear
Online fashion giant Shein has partnered fellow Chinese company Transfar Chemicals to advance its dyeing and finishing technologies and push into the performancewear market.
The collaboration will focus on the digitalistion of dyeing and textile finishing processes that reduce energy consumption, water usage and carbon emissions; the development of new functional fabrics and garments; and the development of testing methods.
Shein will monitor demand for premium fabrics and new production technologies, it said, and support collaboration between Transfar and regional textile and dye houses.
Earlier this year, Shein announced the development of a polyester recycling process in partnership with Donghua University, which uses both PET from recycled bottles and textiles waste. It is now scaling up the technology.
