Campaigns for Innsbruck Tourism will feature Vaude clothing
Innsbruck Tourism, the official destination management organisation that works to encourage hikers, skiers, cyclists and other outdoor enthusiasts to the region around Austria’s fifth-largest city, has signed a new partnership with outdoor brand Vaude.
As part of the agreement, official promotional photographs and video material that Innsbruck Tourism uses in its campaigns will feature people wearing Vaude clothing and carrying Vaude equipment.
Vaude chief executive, Antje von Dewitz, said the two organisations had “a deep love for nature and the outdoors”. She said the partnership represented a commitment to a future in which nature, urban life and people “exist in harmony”.
Image (left to right): Barbara Plattner, managing director of Innsbruck Tourism, Peter Paul Mölk, chairman of Innsbruck Tourism, Antje von Dewitz, chief executive of Vaude.
Credit: Vaude.
