Renovation complete at Wolverine headquarters
Footwear group Wolverine Worldwide has completed a renovation project at its global headquarters in Rockford, Michigan.
The company said it wanted to modernise the 140-year-old site, centralise its core business operations and attract and retain talented people by creating “new spaces for innovation and collaboration”.
It described as the centerpiece of the project a “top-to-bottom renovation” of 40,000 square-feet of former factory space to house the company’s two biggest brands, Merrell and Saucony. It recently relocated its Saucony team to Rockford from Boston.
Originally constructed in 1963, this factory space became offices in the 1990s, but it is still known as The Factory. Following the renovation, it now features exposed structures and concrete floors, floor-to-ceiling windows, 224 individual workstations, dedicated product and marketing rooms for each brand, 31 collaboration and meeting rooms, a café, and technology for product design, marketing, and global collaboration.
“We’re proud to have been founded 142 years ago here in West Michigan, and to still call Rockford our hometown today,” said chief executive, Chris Hufnagel. “The Factory further demonstrates our commitment to growing our business and deepening our roots in this community.”
