Japan’s Sustainability Transformation brands now include ASICS

02/06/2025
Japan’s Sustainability Transformation brands now include ASICS

Athletic footwear and apparel brand ASICS has won the right to called itself a Sustainability Transformation (SX) brand.

Japan’s ministry for the economy and the Tokyo Stock Exchange jointly assess companies for SX status and award the designation to businesses that “strive to improve long-term, sustainable corporate value” by synchronising business success with sustainability.

This is the second year of the SX programme and a total of 13 companies made the grade in 2025.