Wool trading company British Wool is working to grow demand in Asia. The Bradford-based organisation, which collects, grades and sells wool on behalf of UK sheep farmers, has appointed Yuzo Hibino as its new commercial officer for Japan.

Mr Hibino will bring a deep understanding of Japanese consumer values, British Wool said, and “a passion for authentic, sustainable materials”.

Chief executive, Andrew Hogley, commented: “British wool is a natural fit for the Japanese market, where quality, provenance and sustainability are highly valued.”

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