Clothing group VF Corporation has appointed Valentina Visconti Prasca as president of its Napapijri outdoor brand.

Ms Visconti Prasca joins from online fashion brand Yoox, where she was managing director. Before entering the clothing industry in 2021 with the Yoox role, she worked in digital publishing and sales.

In this new role, for which she will be based at VF’s European headquarters in Stabio, Switzerland, she said she looked forward to leading an “authentic, design-led brand that blends history with innovation”. 

She said that what she liked most about Napapijri was its “bold, unexpected spirit”. 

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