FT celebrates homecoming for 66 degrees North
The chief executive of outdoor brand 66o North, Helgi Óskarsson, has shared with readers of the Financial Times the delights of Iceland’s Westfjords peninsula.
In a piece for the newspaper’s Travel section, Mr Óskarsson extolled the range of outdoor activities available to visitors to the remote region in Iceland’s far north-west.
He said: “It doesn’t make any sense to come to the Westfjords unless you want to spend time in nature.” Activities he recommended included hiking, trail-running, sitting in hot tubs, kayaking, paddle-boarding, sailing, fishing and, in winter, skiing.
He explained that 66o North’s origins are in this region, making protective clothing for fishermen from the communities there.
The brand will celebrate its centenary next year.
