Nona Source creates first fabric from deadstock yarn
Nona Source, the deadstock platform set up by LVMH, is launching its first textile made from deadstock yarn.
Designed by up-an-coming French designer Benjamin Benmoyal, the textile continues the company’s mission to find homes for fabrics and leather commissioned by luxury brands and which would once have been incinerated or downcycled.
The platform was launched in 2021 and offers textiles by the roll and leather by the piece, in limited quantities. It enables small brands or new designers to access textiles and leather from some of the best mills and tanneries in Europe, at around 20% of the original cost.
“The online library is inspired by B2C activity, despite the fact we’re B2B,” Cécile Bouton, general manager at Nona Source, told sportstextiles. “It’s been designed to be very easy to use, everything was designed to be as clear and transparent as possible. We offer around 4,500 fabrics and 200 leathers, selected from the best Maison in France and Italy. The minimum quantity is one roll.”
The materials are housed in a showroom in Paris and a warehouse outside the city, with each hide and fabric digitized and available to buy online.
The platform has expanded from LVMH to work with other luxury brands. “They know we will assess each reference and give it the right value. We are not here to bargain,” said Ms Bouton. “Last year, we sold 250km of fabric, we are very proud of that.”
Nona Source can also offer data impact reports, giving the companies that data of the impact of creating the fabrics from scratch versus using the deadstock fabric. “More and more clients are interested in talking about circularity, and they want to use Nona Source on the hangtags,” Ms Bouton added.
