‘Channel rationalisation’ at Vans holds back VF growth
Clothing and footwear group VF Corporation has reported revenues of just over of $1.75 billion in the first quarter of its current business, the three months ending June 28, 2025. This is flat with the figure for the same quarter last year.
Chief executive, Bracken Darrell, said that the group would have achieved growth of 6% but for the performance of footwear brand Vans. He said Vans “was impacted by channel rationalisation actions”.
He insisted this took place to allow VF to strengthen the Vans business and return it to “healthy, sustainable growth”.
The group’s biggest brand, The North Face, reported revenues of $557.4 million for the quarter, up by 6% year on year.
For Timberland, revenues were $255.1 million, growth of 11% compared to the same quarter a year earlier.
Revenues for Vans slipped to $498 million, down by 14% year on year.
It reports its other brands, which include Napapijri, Eastpak, Smartwool, Icebreaker and Altra, together. Collectively, these brands brought in $450.2 million, an increase of 4%.
