Founder to head up Superdry presence at Pitti Uo - sportstextiles: Lea SportsTextiles

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Founder to head up Superdry presence at Pitti Uomo

02/01/2026

Outdoor brand Superdry will travel to Florence to unveil its autumn-winter 2026-2027 collection at Pitti Uomo, which runs from January 13-16.

The collection includes a new jacket called the Premium Hood Puffer and the return of an earlier product, the Arctic Windcheater.

Founder and chief executive of the brand, Julian Dunkerton, will be at the exhibition and will welcome visitors to the Superdry stand in person. 

Mr Dunkerton stepped away from the running of the brand in 2018, but returned in 2019 “to steady the ship”.

 

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