New factory for Onitsuka Tiger
Japanese sports group ASICS has announced a new, dedicated production facility for its Onitsuka Tiger brand. The factory opened at the start of the year; the group held a formal opening ceremony for it on January 15.
Onitsuka Tiger launched in 1949, specialising in basketball shoes. It became part of the ASICS group in 1977.
It said the new facility integrates “the entire lifecycle of creation”, from material development to design and production, with everything under one roof.
In future, this site will also become a “cultural hub”, showcasing Japanese craftsmanship and the Onitsuka Tiger brand vision to a global audience. It will work closely with the Onitsuka Tiger international creative headquarters in Milan, and with the ASICS Institute of Sport Science, which focuses on pioneering research in advanced sports technology.
The facility will strengthen production of footwear such as its Nippon Made series and its formal leather shoe line, called The Onitsuka. Furthermore, for the first time, Onitsuka Tiger will begin producing leather bags at the new site.
