Specialist fibre developer The Lycra Company has appointed New Delhi-based Radcco as its exclusive distributor in India.

From February 1, Radcco took over representation for Lycra’s full product portfolio across the whole of the Indian market.

Lycra vice-president for Europe and South Asia, Alistair Williamson, said the appointment underscored the company’s commitment to India, which he called “one of the world’s most dynamic and rapidly expanding markets”.

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