On says Korea factory represents a ‘monumental milestone’

25/02/2026
On says Korea factory represents a ‘monumental milestone’

Athletic footwear and apparel brand On has opened a production facility with high levels of automation in Busan, South Korea.

The company said this would be the second factory to produce shoes using its LightSpray technology. On announced LightSpray in 2024. The technology involves using a robotic arm to spin the upper of a shoe in a single step.

On opened a first LightSpray factory in Zurich in 2025, incorporating four robots. The new factory in South Korea has 32 robots. On said this would increase its LightSpray production capacity 30-fold in 2026.