Adidas confirms record results for 2025

05/03/2026

Sports group adidas has confirmed full-year revenues of €24.8 billion for 2025, a record total. It shared preliminary figures in a statement in January, but has now confirmed the numbers, which indicate growth of 13% compared to the previous year.

Footwear contributed €14.2 billion towards the total, up by 2% year on year. The figure for apparel was more than €8.75 billion, an increase of 10%. Accessories made up the rest of the total, with €1.8 billion, growth of 2%.

There was growth in every market except North America. Adidas achieved revenues of €8.1 billion, an increase of 8%. North America was the next-biggest market with just under €5.1 billion, down by 1%. With revenues of €3.6 billion, there was growth of 5% in China.

Chief executive, Bjørn Gulden, said: “We are lucky to be in an industry that sells consumer products for many segments. We sell products for sport, comfort, lifestyle, and fashion. We are very confident that all these segments will continue to grow all over the world and we are also very confident that we will continue to take market share.”