New chief executive for AWI
Australian Wool Innovation (AWI), the organisation behind the global Woolmark brand, has announced Bryan Fry as its new chief executive. He has taken over the role with immediate effect.
Mr Fry was previously chief executive of Pernod Ricard Winemakers, the wine division of the global drinks company. He is also an agronomist.
AWI described him as having “a rare combination” of experience leading large-scale international operations across multiple markets and premium brands while also having hands-on agricultural experience.
It said this would position Mr Fry to lead the research development and marketing organisation for Australian woolgrowers and AWI’s global Woolmark programme. The new chief executive is based in Sydney.
AWI chairman, George Millington, commented: “Bryan’s background in agriculture, coupled with his proven global leadership and brand expertise, makes him exceptionally well suited to lead the organisation.” Mr Millington paid tribute to outgoing chief executive, John Roberts, who, he said, had given “outstanding leadership” in the role since 2021.
Bryan Fry said: “Australian wool is by far the best natural fibre in the world and I am looking forward to playing my part in securing an even brighter future for woolgrowers and the wider industry.”
