Q1 fall for Puma, but ‘foundations for future growth’ are in place
Sports group Puma has reported revenues of more than €1.8 billion. It calculated this as a fall of 6.3% compared an adjusted total for the same quarter in 2025.
The company adjusted the 2025 figure “to reflect the impact of discontinued operations”. In November, Puma moved from a business partnership to a licensing agreement structure with United Legwear, its supplier of socks and other products.
In Europe, Puma revenues were down by 13.1%, while the fall in the Americas was smaller at 1.8%. In Asia, its revenues were up by 0.8% compared to the first quarter of last year.
Footwear sales accounted for 58.4% of total revenues, reaching just under €1.1 billion, down by 8.1% year on year. Apparel accounted for 29.3% of the total, bringing in €546.3 million, a fall of 4%. The rest of Puma’s revenues came from accessories, with €227.9 million, 3% down on the figure for the first quarter of 2025.
Chief executive, Arthur Hoeld, said the company had reduced inventory levels “faster than planned”, and addressed “operational inefficiencies”.
He added: “For the remainder of the year, we will continue to focus on improving the quality of our distribution, cost base and cash management. In doing so, we are laying the foundations for future growth.”
