Figures mostly flat for Nike, but China and Converse cause concern
Sports footwear, clothing and equipment group Nike has confirmed full-year revenues of $46.4 billion for its most recent financial year, the period ending May 31, 2026.
This figure was flat compared to the previous year.
Chief executive, Elliott Hill, said the company had taken “decisive action” in the course of the 12-month period to strengthen its foundations and reposition itself for long-term growth.
"We are improving the health of our business, managing our product portfolio and investing in marketplace elevation,” Mr Hill said, “while adjusting our operating costs for greater efficiency.”
Sales for the Nike brand were $45.2 billion, an increase of 1% year on year. Footwear contributed $29.5 billion to this total, flat compared to the previous year. For apparel, the figure was close to $13.5 billion, an increase of 4% year on year. For equipment, the figure was almost $2.2 billion, flat, again, compared to a year earlier.
The group’s Converse brand had revenues of just under $1.2 billion, a decline of 31%.
There was growth for the group in North America and Europe, of 5% and 3% respectively. But its revenues in China fell by 11%. Sales of footwear in China were down by 13% year on year, with apparel falling by 5%.
