Insight from the field for Vibram
Specialist soling technology provider Vibram set up a “mobile innovation lab” and repair clinic at the International Climbers’ Festival in Wyoming in mid-July.
It described the event as one of the longest-running and most respected climbing gatherings in the US. It said its presence at the festival gave it an important opportunity to engage directly with “a passionate international audience”.
This gave it the chance to gather insight from the field, Vibram said, and to have “meaningful conversations around performance and innovation”.