Falls across all categories for Puma in H1

05/08/2026

Sports group Puma has reported first-half revenues of just over €3.5 billion. This is a fall of 7.9% compared to the figure for the same period last year. 


Footwear brought in €2 billion, down by 9.9% year on year. 


The figure for apparel was almost €1.1 billion, which is 4.3% lower than in the first six months of 2025. 


Accessories made up the rest of Puma’s revenues, bringing in €430.8 million, down by 7.6%. 


Chief executive, Arthur Hoeld, said he expected sales to lift in the second half of the year.