European encouragement for Under Armour

10/08/2026

Athletic apparel and footwear group Under Armour has reported revenues of $1.1 billion for the first quarter of its current business year, the period ending June 30, 2026. This figure represents a fall of 3% compared to the same quarter a year earlier.

Under Armour said its revenues in North America were down by 9% year on year, reaching $610 million. But its revenues in international markets increased by 5% to reach $490 million; growth in Europe reached 12%.

By category, apparel revenue decreased 2% to reach $734 million, while footwear revenue declined 8% to reach $245 million.