Chinese group completes its bid to become Puma’s biggest shareholder
Chinese group Anta Sports has completed the purchase of a stake of just over 29% in Puma.
It acquired the shares in Puma from Groupe Artémis, which is an investment company owned by the Pinault family, owners of luxury group Kering.
The companies agreed this deal at the start of 2026. Anta confirmed its completion on October 7, saying it had paid €1.5 billion for the shares. This makes Anta Puma’s biggest shareholder.
Anta chairman, Ding Shizhong, said: “We are delighted to become Puma’s largest shareholder, and a long-term strategic partner.”
He said the global sporting goods market “continues to offer significant growth opportunities” as more people embrace active lifestyles and increase their participation in sports.
He paid tribute to Puma’s “rich heritage” and strong brand value and added that Anta has confidence in the Puma management team and supports a “strategic transformation” that the Puma leadership team is currently carrying out.
Finally, Mr Ding said Anta would respect Puma’s independence and brand identity, but also wanted to “share our experience and capabilities, particularly in retail and operations”.
For his part, Puma chief executive, Arthur Hoeld, said he looked forward to building “a fruitful partnership” with Anta.
