Adidas to launch top-end sportswear with Porsche
adidas-Salomon AG and Porsche Design Group have signed a long-term strategic partnership to jointly establish a hi-tech premium brand in the sports sector. Footwear, apparel and hardware for golf, tennis, running and possibly other sports will be designed and developed under the name "Porsche Design" with the co-branding of the adidas and TaylorMade brands.
The first products in the new Porsche Design sports product line will be available in 2007 worldwide from select sports retailers and in the exclusive Porsche Design stores.
Erich Stamminger, executive board member of adidas-Salomon AG and responsible for Global Marketing, said: "Our product strategies focus on innovation and design. Over the past few years, we have become leaders in the sporting goods market in both these fields. Our partnership with the Porsche Design Group creates new possibilities to further expand this position."
Porsche Design is a global luxury men's brand and is determined by engineered products. Professor Ferdinand Alexander Porsche established the Porsche Design brand in 1972, whose products are attracting consumers with their technical innovation and represent functionality and timelessness in its purest form.
