Skechers USA, Inc. has signed American Idol winner Carrie Underwood to a global endorsement agreement. Underwood became the new American Idol after more than 500 million votes were cast during the season. With her recording career off to a fast start with a No. 1 single, the company believes that Underwood is going to be a global superstar with lasting power. Michael Greenberg, president of Skecher’s, said: "The mix of fashion and music is essential to both our industries and truly benefits the stars and the brands associated with them."  

Share this story: