Lingerie and swimwear trade show organiser Eurovet is launching Shanghai Mode Lingerie, to be held October 26 – 28, 2005. The purpose of the fair is to forge links between the fabrics and brands, highlight the best designs from Europe and Asia and facilitate industrial partnerships between China and international brands.

The exhibition will include Ultra Lingerie Fashion Show, to be held at Shanghai Orientyal Art Centre in Pu Dong, as well as Private Lingerie and Interfiliere Asia taking place at Shanghai Exhibition Centre in Pu Xi.

There are 5,000 manufacturers of lingerie products in China, 400 of which have significant production capacity. For mid/top range products, the consumer potential is estimated at approximately €1 billion a year.

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