Oakley, Inc. has opened a flagship O Store in the SoHo district of Manhattan. The Prince Street location is the latest addition to the company's expanding domestic and international retail presence.

"The Manhattan O Store represents a significant step in the realisation of our retail growth objectives for the year and our belief in the considerable strength and appeal of the Oakley brand," commented Oakley’s chief operating officer Link Newcomb. "This high profile store sits in a retail hotbed for style, shopping and design - perfect for showcasing Oakley's entire product line."

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