Reebok partners with hip hop star Nelly
20/07/2005
Reebok has agreed a long-term partnership with three-time Grammy Award winner Nelly, which includes a signature collection of athletic footwear, apparel and accessories. It will feature clean, aggressive, sport-inspired designs with unique colours and materials that reflect Nelly's personal style and flavour.
"Reebok's partnership with Nelly elevates the fusion of sports and music to a whole new level," says Dennis Baldwin, Reebok's chief marketing officer. "Not only is Nelly an incredible artist, but his passion for music is equally matched by his love of sports. Nelly has a unique style that transcends music and cultural genres with a broad consumer appeal that speaks to who Reebok truly is as a brand."
"Reebok's partnership with Nelly elevates the fusion of sports and music to a whole new level," says Dennis Baldwin, Reebok's chief marketing officer. "Not only is Nelly an incredible artist, but his passion for music is equally matched by his love of sports. Nelly has a unique style that transcends music and cultural genres with a broad consumer appeal that speaks to who Reebok truly is as a brand."
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