US-based Nano-Tex, a developer of nanotechnology-based textile treatments for the apparel market, has appointed three new members to its North American business development team. The new members of the team will focus on driving adoption of Nano-Tex treatments within high-growth market segments in the home furnishings and apparel markets, including activewear and intimate apparel.

Marilyn Werner has been appointed vice president of business development with a focus on apparel in the New York area. Before joining Nano-Tex, she was responsible for developing marketing development strategies to gain brand adoption of enhancements from DuPont Textiles and Interiors.

Nicole Nelson has joined the company as vice president of business development and will head the company's activewear and intimate apparel initiatives. Previously at Unifi, Ms Nelson led product development, with responsibilities ranging from product conception to commercialisation.

Wendy Riley will take over the role of a vice president of business development responsible for building and leading home furnishings accounts nationwide. Most recently, Riley was responsible for management of key retail accounts at Newell Rubbermaid, where her duties included national account expansion, strategic evolution and new business development.

Headquartered in Emeryville, California, with operations in Greensboro, NC; Belgium; China; England; India; Italy; South Korea; and Turkey, the company develops and markets a family of nanotechnology-based textile treatments that are now being used in brands such as Gap, Old Navy, Lee, Nike, Champion, Levi and Simmons.