New Zealand brand Swanndri has announced that it has entered a new design partnership with international fashion designer, Karen Walker.

The collaboration will produce a lifestyle collection known as Swanndri by Karen Walker, including products such as luggage and outdoor clothing.

This partnership comes as a result of Swanndri’s strategic review of its business over the past 12 months, in which it identified two key areas for development. The first was the need for investment in product development and innovation in the rural and industrial markets. The second key area was to extend and further develop the Swanndri lifestyle range, and Swanndri sees this partnership as a way of making the distinctive Swanndri values more relevant for New Zealanders and ultimately, an international audience.

"New Zealanders have always loved the Swanndri brand and the emotions it conjures up. Now with Swanndri by Karen Walker the opportunity exists to add Swanndri to your life through strong, refined products from computer bags, to umbrellas, overnight bags to trench coats," said Julian Bowden, CEO of Swanndri.