Sara Lee Branded Apparel Americas/Asia has named E. Lee Wyatt Jr. to the new position of chief financial officer (CFO), effective Sept. 6, 2005.

In February 2005, Sara Lee Corporation announced its intent to spin off its apparel operations. In assuming the CFO position, Wyatt, 52, will be responsible for many of the new roles that Sara Lee Branded Apparel Americas/Asia will be required to have as an independent, publicly held company. He will report to Lee Chaden, chief executive officer.

With 30 years of financial experience, Wyatt joins the company from Sonic Automotive, Inc., where he was executive vice president, chief financial officer and treasurer. Previously, he served as vice president of administration and chief financial officer of Sealy Corporation and senior vice president of finance and administration at Brown Shoe Company.