Gap Inc. is to open the first of its new women’s apparel stores, Forth & Towne, on August 24, in New York, and will open a further four stores in the Chicago area on August 31. Aimed at meeting the needs of women over the age of 35, the concept offers fashionable clothing designed under four brands tailored to a range of lifestyles. The brands, Allegory, Vocabulary, Prize and Gap Edition, will offer casual, business or formal apparel.

We have a deep understanding of who our customer is, and we believe Forth & Towne will provide her with an experience she’s never seen before,” said Gary Muto, president, Forth & Towne. Forth & Towne will provide everything in one intimate space: from great style and dependable fit, to a beautiful setting and exceptional service.”