Ireland-based Research and Markets has announced the addition of Global Market Review of Branded Footwear - Forecasts to 2010 to its offering. It is estimated that at least 96% of the world's footwear output is "branded" and, across the globe, footwear carrying a name and/or logo is being increasingly seen as a symbol of status and perceived wealth.

Included in this edition is a case study of Yue Yuen Industrial Ltd - the largest branded athletic and casual footwear manufacturer in the world. One chapter analyses the major global brands currently competing in the industry, and altogether the edition looks at over 20 brand names including Nike Inc, adidas-Salomon and Reebok.